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Sey C Solution
Digital strategy & social · 2024

Seychelles Scout Association

Reached 12,000 people on Facebook in three months — with zero ad spend.

Digital strategyEditorial
01.
Overview

The situation.

In one lineA volunteer-run national organisation with a message worth hearing, and almost no digital presence.

The Scout movement in Seychelles runs on volunteers and goodwill. What it didn’t have was a voice that travelled — events, stories, and outcomes stayed inside the troop.

We were brought in to build a minimal but real digital practice: a cadence, a tone, and a feedback loop.

02.
Approach

What we did.

  1. 01

    Three-month content plan tied to actual troop events — camps, community service, jamborees.

  2. 02

    Lightweight identity tune-up so assets looked consistent without starting from scratch.

  3. 03

    A posting and response rhythm the volunteers could sustain after the engagement ended.

03.
Outcome

What it moved.

  • Reach grew from a handful per post to 12,000 people across three months.

  • First cohort of new adult leaders recruited through the channel rather than word of mouth.

  • A handover playbook the volunteers still run, a year later.

Their professional management and strategic reporting aligned perfectly with the Association's mission to engage and support youth.
Seychelles Scout Association
Visuals coming soon — ask us to walk you through the live work.
04 · What’s next?

Something like this on your desk? Let’s talk.

We take a few engagements at a time. Tell us what you’re building — we’ll be honest about whether we’re the right fit.

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